Eastgate Shopping is preparing to unite the town behind a special twelve-day appeal to help victims of the recent disaster in Japan.
Eastgate has mounted the initiative to raise funds for Shelterboxes, which cost around £590 to put together, but provide survival kits that include tents that can accommodate up to ten people, blankets and water purification equipment, all of which are vital to those affected by the disaster who lost their homes. The appeal will be up and running opposite Starbucks on the Lower Mall by Wednesday lunchtime, when the Eastgate team will start collecting cash to help the cause. The team will be joined by local members of Rotary International at the weekend who actively support Shelterboxes as part of their work throughout the year. The team will also be joined by a number of volunteers from Gateway 97.8.
Eastgate Marketing Manager Mike Horton said: “The Eastgate team didn’t need prompting to take action to support Japan, having supported other disasters in the past. Our view was that raising money for Shelterboxes is entirely appropriate as these items can help relieve what can only be a terrible situation for so many affected by this tragedy.
“With our friends at the local Rotary clubs joining our appeal, we all feel that Basildon has come together once again for the benefit of a nation in need”.
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